creative Director:

Visual system development, logo work, typography refinement, and scalable social templates that make it effortless to maintain a cohesive presence across hundreds of posts.

matador network

agency:

Role:

Visit. — Brand Refresh for 7M+ Travel Community

Reframing a travel brand for a growing, engaged audience. For Visit — an Instagram travel page with over a million followers — I redesigned the visual identity and content system to bring more consistency, clarity, and brand presence across social touchpoints. This work wasn’t just aesthetic; it helped position the brand as a cohesive experience, not just a feed of pretty photos.

The Ask

Create a refreshed visual identity and graphic language that feels iconic, recognizable, and ready for multi-platform use — while keeping the adventurous, editorial spirit of the brand alive.

I developed a unified graphic language — from grid layouts and highlight covers to story templates — designed to be flexible, bold, and instantly associated with Visit. The palette, type system, and layouts were chosen to elevate everyday content into a meaningful, shareable visual experience.

How it Works